In the first half of 2020, China's foreign trade imports and exports were in a downturn as a whole. The growth rate of China's total imports and exports did not turn from negative to positive until the third quarter, while the cross-border e-commerce imports and exports grew against the trend. Customs data were "unexpectedly" hot. In the first three quarters of 2020, the import and export of Customs cross-border e-commerce management platform reached 187.39 billion yuan, which was higher than that of the previous year, with a significant increase of 52.8% year on year.
"Although we have encountered the problem of epidemic situation, after the epidemic situation in the first half of this year, even if overseas countries have encountered difficulties, we have passed on some experience, including that logistics belongs to the basic people's livelihood, and basically will give priority to the development of basic people's livelihood business. In the second half of this year, although there is a counterattack of the epidemic situation, the overall delivery rate is obviously much better than that in the first half of this year. This shows that the Haikou Logistics Co., Ltd Foreign countries also have a great improvement and protection in dealing with the epidemic situation, "industry insiders said.
It is understood that 2021 will be a year for cross-border e-commerce to enter people's vision again. Take tmall global, a cross-border e-commerce, as an example, in 2021, investment promotion will be further opened, with four new channels for entry: on the basis of the previous invitation system and self-service entry of official investment promotion websites, a new investment promotion hotline and a manual consultation channel will be opened.
According to reports, new overseas brands submit their entry intention online through tmall international investment channel, which means that they have entered the "whole nursery class" of nanny style service. Within 1 to 3 working days, there are cross-border business experts with 9 different language abilities in more than 20 countries on 5 continents around the world, who guide businesses to open stores in a one-to-one and hand-in-hand way. Businesses do not have to run once, and open stores all over the world Cheng online complete. After the completion of the store, by the official certification of high-quality operators, to provide operation services for the new brand. Even zero line operation experience of "Xiaobai" business, only need to be responsible for supply.
Although the global epidemic has added instability to international trade, emerging cross-border e-commerce formats are becoming an important force to stabilize foreign trade.
In the past year, the number of new imported products launched by tmall global increased by 130% year-on-year. Since April, the number of new overseas brands entering the market increased by 125% year-on-year, and the turnover increased by 113% year-on-year. In the first quarter of Alibaba, the turnover of tmall global increased by more than 40% year-on-year. The Chinese market has brought stable confidence to global brands.
In fact, incubating new categories and testing new products on the cross-border e-commerce platform has become an important channel for many overseas brands to expand the Chinese market. In order to meet the advanced consumer demand, imported brands regard tmall global as the preferred platform for entering China.
The data shows that in the past year, tmall Global's new overseas brands have entered the market with a year-on-year growth rate of 125%, and the number of new imported products has increased by 130%. So far, more than 26000 overseas brands from 84 countries and regions have entered tmall global, covering more than 5300 categories, of which more than 80% have entered China for the first time.